When you think of Honda, you probably picture sleek sedans, powerful motorcycles, or even fuel-efficient hybrids. But did you know that Honda is investing in space technology? Since 2019, Honda has been developing a reusable rocket and working on satellites that could change the way vehicles connect, navigate, and even drive themselves. If you’re visiting a Honda dealer today, you might not be thinking about satellites, but in the near future, these technologies could be a key part of Honda’s overall strategy.
Why Is Honda Investing in Space?
Automakers rely heavily on satellite technology for GPS navigation, real-time traffic updates, and vehicle connectivity. As cars become smarter and more automated, they will need better communication with satellites to function smoothly. That’s where Honda’s space research comes in.
Honda’s goal is to create low-earth orbit (LEO) satellites that can support connected vehicles, autonomous driving, and real-time vehicle tracking. By controlling its own satellite network, Honda can provide faster and more reliable data for its cars, improving features like:
- Advanced GPS systems for accurate navigation
- Autonomous driving support for self-driving technology
- Remote software updates for in-car infotainment and safety features
This move follows a trend among automakers: Toyota recently invested $44 million into Japanese rocket maker Interstellar Technologies, and China’s Geely has put $326 million into satellite production.
Connected Vehicles Are a Growing Market
The automotive industry is quickly shifting toward connected vehicles, where cars communicate with satellites, road infrastructure, and other vehicles in real-time. A recent report estimates that by 2030, this market could grow into a $742 billion annual industry.
Honda’s space efforts could support:
- Vehicle-to-infrastructure (V2I) communication, helping cars receive instant updates about road hazards, traffic conditions, and weather changes
- Enhanced driver assistance systems (ADAS) using real-time satellite data for lane-keeping, adaptive cruise control, and automatic braking
- Subscription-based services that offer premium navigation, traffic alerts, and entertainment through satellite connectivity
What This Means for Honda Dealers and Customers
If Honda’s satellite technology succeeds, it could mean more advanced features in future Honda models. Customers could see improvements in navigation, real-time vehicle monitoring, and smart safety systems. Honda dealers may also offer more connected services, allowing vehicles to receive updates and new features without needing to visit a service center.
Subscription-based features, similar to GM’s Super Cruise or Tesla’s Full Self-Driving, could become part of the Honda experience, giving drivers access to advanced satellite-assisted driving capabilities.
Honda’s Future Goes Beyond the Road
Honda’s investment in rockets and satellites might seem surprising, but it’s all part of a larger plan to make vehicles smarter, safer, and more connected. As the company continues to innovate, Honda dealers will likely see an influx of high-tech features that rely on real-time satellite data.
Whether it’s self-driving technology, enhanced GPS navigation, or better connectivity, Honda’s space ambitions could transform how we drive.
